When it comes to football’s biggest Sunday, there’s the game, the commercials, the halftime show and then there’s the food. And while traditions matter, one thing continues to evolve year after year: flavor.

Fans today are craving bolder, more layered, and more globally inspired tastes. Whether you’re hosting a full-on watch party or keeping things low-key with a few friends, this season’s top flavor trends make it easier than ever to build a crave-worthy spread.

Sweet Heat Is Still King

Sweet and spicy combinations continue to dominate game-day menus, and for good reason. The balance of sugar and heat creates big flavor without overwhelming the palate.

Think of sauces that start sweet and finish with a kick, like honey-based sauces with chili heat or sweet chili-style profiles. At Wings and Rings, flavors like Honey BBQ, Hot Honey and Sweet Thai Chili bring that perfect balance fans love.

Savory Meets Sweet Comfort

Another major trend is the mashup of savory, salty, and subtly sweet flavors that feel indulgent and comforting. This is where beer cheese shines.

Wings and Rings’ Crafted Classics menu, featuring rich Sam Adams Beer Cheese, delivers exactly that kind of crave. From now through April 26, 2025, guests can enjoy beer cheese paired with favorites like fries, chicken sandwiches, tenders and shareables that bring creamy, malty, savory flavor to the center of the table.

Global Flavors

Fans are increasingly drawn to flavors inspired by cuisines from around the world, and they want them bold, balanced, and true to their roots.

Garlic-forward profiles, Asian-inspired sweet heat, citrusy Latin flavors, and peppery spice blends are all trending upward. Wings and Rings’ wide sauce lineup makes it easy to explore globally inspired flavor territory without leaving your couch.

Creamy Dips & Dunkable Pairings

Dips are no longer just an afterthought. Creamy, savory, cheese-forward dips and bold dressings are becoming a central part of game-day spreads.

Beer cheese, blue cheese, ranch, queso, and signature dips give guests the ability to customize every bite. Pair them with wings, fries, onion rings, pretzels, and other shareables to create a spread that encourages grazing all game long.

Keep the Flavor Going After the Final Whistle

This year, Wings and Rings is giving fans a reason to celebrate long after the final whistle with its Big Game Giveaway. Guests who are members of the Wings and Rings Rewards program by kickoff will receive an offer for 5 free wings the following week.

Not a member yet? Just download the Wings and Rings app and sign up before the game to score the reward because great flavor shouldn’t be a one-and-done.